Bonk Breaker® Nutrition Bars are made with simple, high quality, real food ingredients that provide both a delicious taste and a competitive edge to endurance athletes. As a competitor in the very crowded “sports nutritionals” category, the company sees sampling as a key part of its marketing mix.
LiFT creative studios helped maximize Bonk Breaker’s presence at Ironman Kona by creating single-use vehicle wraps to brand the company’s rental cars. Back at the booth, LiFT-designed merchandising signage and name placards identified the flavors of the bars and drew in samplers. This successful project led to LiFT continuing to produce signs for Bonk Breaker’s other event and trade show booths.